October 22, 2020
Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands
Personalization has become a significant aspect in designing for user experience, especially in today’s age of digitalization. It is...
September 1, 2020
SEO is not only about keywords but UX too. Read how they complement each other.
With statistics showing that only a small percentage of individuals who use Google or other search engines go past...
August 14, 2020
The future of brand discovery is at the Intersection of UX and SEO
Google updates the SEO algorithms ranking more than 500-600 times in a year. These algorithms are responsible for ranking...
July 2, 2020
UX can make or break your SEO efforts. 5 critical UX signals to save your SEO
Human-centred SEO to achieve lasting ranking results Here the UX of the website plays an important role. Launching a...
June 17, 2020
Making UX and behavioural economics work better for ROI
What is ROI? ROI is commonly known as Return On Investment. It is the determination of possible return upon...
May 8, 2020
5 Psychology principles every UX designer must know
Providing excellent user experience is the foremost requirement for any company’s application, software or website. The application’s structure dictates...
April 28, 2020
Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn’t a brilliant...
March 21, 2020
Voice-Enabled Payments: The New Revolution in Fintech
Voice-enabled and Artificial Intelligence-powered devices have taken the tech world by storm already. With advancements in technology, virtual assistants...
February 16, 2020
How Important is a Good UI/UX for Universities?
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” — Billy Gregory...
January 8, 2020
Best Alternatives to Hamburger Menus and When to Use Them
Being a UI designer, you must have definitely heard of the term hamburger menus. Even if you haven’t, you...
December 23, 2019
Designing for Voice-Enabled UI and UX
Human Machine Interaction (HMI) plays an integral role in the success of any form of technology or technological product...
November 5, 2019
How much of Competitor Analysis is actually good enough?
When we looked at our route map, we started straight, we intended to pull over at 50 miles but...
